Wednesday, 30 May 2012

critique challenge (Advertisement)


MY OWN CRITERIA (RELATIVISM)
1)      Audience should be able to remember half of the video after a long time as compared to Bubble Gum Advertisement.
2)      Audience should be able to stayed watching at least ¾ of videos as compared to Bubble Gum Advertisement at once time.
3)      Audience should be able to realise lesson from the advertisement as compared to Bubble Gum Advertisement.
4)      Audience should be able to understand clearly motif and value of the advertisement as compared to Bubble Gum Advertisement.

Essay
The choosen advertisement for this aesthetic evaluation is about Hari Raya Aidilfitri Advertisement . One criterion has been set based on relativism is audience should be able to realise lesson from the advertisement as compared to Bubble Gum Advertisement. In that video, audience can detect the motif clearly. It about important lesson in our daily life, (respect our parents especially when they already achieve old age).  Although the advertisement take a long time but  it can attract the audience to understanding the content  and  messages. When the advertisement appeared in television or laptop, someone can react to saw the commercial immedietly and response to feeled the video about.. Compared to the another video named Bubble Gum Advertisement music that used not too related for it commercial and difficult to inspirit the content. One of the point is, because the advertisement very short and quite difficult to understand if audience look 1st time. If we looked in Hari Raya Aidilfitri Advertisement, it very focus to give audience lesson and take value to adopted in daily life.



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