MY OWN CRITERIA (RELATIVISM)
1) Audience should be able to
remember half of the video after a long time as compared to Bubble
Gum Advertisement.
2) Audience should be able to
stayed watching at least ¾ of videos as compared to Bubble Gum Advertisement at
once time.
3) Audience should be able to
realise lesson from the advertisement as compared to Bubble Gum Advertisement.
4) Audience should be able to
understand clearly motif and value of the advertisement as compared to Bubble
Gum Advertisement.
Essay
The
choosen advertisement for this aesthetic evaluation is about Hari
Raya Aidilfitri Advertisement . One criterion has been set based on
relativism is audience should be able to realise lesson from the advertisement
as compared to Bubble Gum Advertisement. In that video, audience can detect
the motif clearly. It about important lesson in our daily life, (respect our
parents especially when they already achieve old age). Although the advertisement take a long time
but it can attract the audience to
understanding the content and messages. When the advertisement appeared in
television or laptop, someone can react to saw the commercial immedietly and
response to feeled the video about.. Compared to the another video named Bubble
Gum Advertisement music that used not too related for it commercial and
difficult to inspirit the content. One of the point is, because the
advertisement very short and quite difficult to understand if audience look 1st
time. If we looked in Hari Raya Aidilfitri Advertisement,
it very focus to give audience lesson and take value to adopted in daily life.
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